Global video streaming software market is projected to witness a CAGR of 16.85% during the forecast period 2024–2031, growing from USD 16.18 billion in 2023 to USD 56.24 billion in 2031.

The video streaming software market is witnessing growth due to various factors such as the increasing demand for entertainment, education, and corporate environments, owing to advancements in cloud computing technologies as it is scalable, reliable, and promptly offers low latency streaming solutions. Cloud-based platforms enable broadcasters to stream high-quality video feeds of live events in sports, such as virtualization helps FIFA, Formula 1, ICC Cricket, and others utilize resources to full capacity. Furthermore, technology enhancements for Content Delivery Networks (CDNs), video encoding, and transcoding support the number of data volumes and enable seamless viewer experiences among different device types. Leading services like Netflix, Amazon Prime Video, and Disney+ use the cloud to dynamically adjust video quality according to bandwidth and internet speed, thus enhancing customer experience. All these factors contribute to the adoption of streaming services, thereby promoting the growth of the global video streaming software market.

For instance, in June 2023, Wowza Media Systems, LLC integrated the Advanced Micro Devices (AMD) Alveo U30 Media Accelerator Card into its Wowza Streaming Engine, providing environmentally friendly, high-density live streaming with reduced server strain and lower costs for customers.

Rising Internet Penetration and High-Speed Connectivity Driving Growth in Market

The video streaming software market is witnessing growth owing to the rising internet penetration and high connectivity speed. According to the International Telecommunication Union till 2023, around 67% of the global population had access to the Internet, while there is a gradual increase in Internet usage across all regions. The high-income countries have reached 93% in terms of internet penetration, while the lower-income regions of Africa and Asia-Pacific are swiftly moving upwards at 37% and 66%, in 2023 respectively. Increasing access to the internet will further facilitate the wider adoption of video streaming services, as more users will be able to watch video content seamlessly. The increasing trend of high-speed connectivity can ensure higher quality streams with minimum buffering and an enhanced user experience, thereby driving the expansion of the video streaming software market in the forecasted period.

For example, in September 2024, Haivision Systems Inc. launched Haivision StreamHub with MoJoPro on AWS Marketplace, offering journalists and broadcasters a mobile solution for live coverage of events via 4G and 5G networks using smartphones.

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Internet Advertising Fueling the Video Streaming Software Market

The rise of internet advertising is driving the video streaming software market, and an increase in its target and data-driven advertisements has been observed. As per Dentsu, global ad spending is forecasted to grow by around 5% until 2024, with 59.6% of that going to digital advertising. These are particularly strong in retail media and paid social arenas where the streaming platforms dominate. Netflix, Hulu, and YouTube are introducing revenue models by offering appropriately placed ads, paid social and retail media advertising allows streaming platforms to serve more relevant ads, attracting advertisers and increasing their revenue. This increases demand for advanced video streaming software that manages ads, monitors performance, and seamlessly delivers content, thereby driving overall video streaming software market growth.

For example, in April 2024, Wowza Media Systems, LLC expanded its video-on-demand capabilities, allowing broadcasters, digital publishers, and organizations to engage, grow, and monetize audiences through scalable, secure video streaming solutions across various deployment formats.

Government Initiatives Acting as a Catalyst

Favorable government initiatives improve the digital infrastructure and act as one of the major factors in the growth of the video streaming software market. For instance, India’s Digital India Initiative focuses on improving internet connectivity and thus promotes more digital services, allowing video streaming platforms to grow. The European Union’s Digital Single Market Strategy facilitates cross-border access to digital content and thereby promotes a more competitive environment for streaming services. The National Broadband Plan in the United States has a goal of expansion in high-speed internet access, even in less-endowed areas, thus rounding up the reach and adoption of services provided by streamers. Altogether, these moves drive video streaming software market growth with the improvement of accessibility, provoking competition, and expanding user bases, hence fostering the overall development of the technologies and services of video streaming.

For example, in June 2024, the European Commission granted USD 10.16 million to support cross-border European Union news coverage through digital and audio formats. This initiative boosts video streaming content, enhancing independent, multilingual digital reporting across the European Union, and fostering accessibility for citizens.

Media and Entertainment Leading in Video Streaming Software Market

The media and entertainment industry acts as a catalyst to enhance the video streaming software market. Major over-the-top (OTTs) platforms such as Netflix, Disney+, and Amazon Prime Video are focused on investing billions of dollars in original and exclusive content that appeals to subscribers and retains their subscriptions. The quality programming by players in the OTT industry fuels user engagement as well as growth in the video streaming software market. Innovations such as high-definition video and personalized recommendations of content in streaming technology. Therefore, the media and entertainment industry contribute significantly towards establishing high standards both in content and user experience for the evolution and growth of the video streaming software market.

North America Dominates Video Streaming Software Market Share

North America is dominating the video streaming software market with major video streaming platforms like Netflix, Hulu, and Amazon Prime Video, driving innovations and setting new standards. Strong broadband infrastructure in North America supports high-definition and 4K streaming, giving the region a competitive edge in the industry by providing excellent user experience. Substantial investments in original content and exclusive partnerships by companies are attracting large audiences and subscriptions. Continuous technological advancements, driven by the competitive landscape, along with a diverse range of content options, further contributes to North America dominance in the global video streaming software market. This combination of technological leadership, together with high consumer engagement and content innovation, propels the leading position for North America.

For instance, in July 2024, Haivision Systems Inc. launched the latest version of copyright, a real-time video processing platform for Intelligence, Surveillance, and Reconnaissance (ISR) applications, optimizing video and Key-Length-Value (KLV) metadata transmission for secure, mission-critical defense workflows across any network.

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Future Market Scenario (2024–2031F)

• Video streaming is set to increase due to the improvement of broadband globally, and available localized content.
• Advanced technologies like augmented reality (AR) and virtual reality (VR) will be integrated into the streaming platforms for a unique, immersive watching experience
• AI-powered algorithms will curate and refine content recommendations, making them increasingly engaging and satisfactory to the users.
• AI-powered algorithms will curate and refine content recommendations, making them increasingly engaging and satisfactory to the users.
• AI-driven algorithms will refine content recommendations, enhancing user engagement and satisfaction.
• The providers will further make bundled entertainment packages with other streaming services.

Report Scope

“Video Streaming Software Market Assessment, Opportunities and Forecast, 2017–2031F”, is a comprehensive report by Markets and Data, providing in-depth analysis and qualitative and quantitative assessment of the current state of global video streaming software market, industry dynamics, and challenges. The report includes market size, segmental shares, growth trends, opportunities, and forecast between 2024 and 2031. Additionally, the report profiles the leading players in the industry, mentioning their respective market share, business models, competitive intelligence, etc.

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